Session Listing by Day
Tuesday, February 3, 2015 Wednesday, February 4, 2015 Thursday, February 5, 2015

Tuesday, February 3, 2015
3 – 4:30 p.m. Next Level Kick-off Keynote: Designs on the Future
Professionally-trained futurist David Zach will take you on a guided tour of the future and ask some interesting questions along the way: How much of your job can be automated? How much of it should never be automated? What does Big Data mean and what does it mean for horticulture? What are trends in education that will shape the future of your job, your life, and the lives and work of your children? What is “Nature-Deficit Syndrome” and how can you help prevent it? Why are design and logistics at the center of today’s (and tomorrow’s) economy and how will each of those determine the future of your industry? And, finally, why can teenagers pay attention to 10 things at once yet still be bored? David Zach asks some funny questions and has some funny answers. Join us for this fascinating presentation and find yourself both laughing at the absurd trends and pausing with the calming principles that are part of our not-too-distant future.

David Zach

5 – 6 p.m. BALANCE Life & Business Hub
Join your peers in this hub if you are trying to balance all the good things in your life so you can celebrate the reward of a successful business and career, experience the joy of friends and family, and the grand adventures of life. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Ann Bates

BUILD My Bottom Line Hub

Join your peers in this hub if you feel being good is no reason not to be great. Your success will come from making the right tweaks: more effective marketing, getting rid of unprofitable products, increasing margins, and developing your staff. In today’s hub you will meet peers with similar goals as you talk about what you want from the conference and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Deborah Hamlin, CAE

ESTABLISH My Legacy Hub

Join your peers in this hub if you are ready for the next big transition in your career. Whether you are keeping your business in the family, or selling it so you can enjoy more time with them, a strong plan for the future guarantees a legacy of success. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Ben Bolusky

GROW My Job into a Career Hub

Join your peers in this hub if you feel the green industry is the right place for you to grow and flourish. Whether you are ready to move into management or open your own business, this is the time, your time, to take the next step in your career. You’re ready today to be one of tomorrow’s industry leaders. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Cheryl Goar, CAE

REINVENT My Business Hub

Join your peers in this hub if you want to reinvent your business model with the products and services, margins and marketing, and customers and staff that will deliver today’s – and tomorrow’s – top and bottom line successes. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Danny Summers

Wednesday, February 4, 2015
8 – 9 a.m. Lightning Round Previews & Continental Breakfast
These 5-minute previews during breakfast should help you choose the right sessions to attend. You may even pick up a couple of great ideas from sessions you don’t join.

David Zach; Jean Seawright; Wayne Rivers; Larry Mersereau; Brian Kight

9:30 – 10:30 a.m. Stand Out!
Why should I buy from you? I’ve talked to three other places, and they all say they can do or deliver the same thing… maybe for a lower price. So what makes you so special? Whether you sell commercial or residential services, nursery products, supplies, or equipment, you have to clearly differentiate yourself from the other available options. You will learn how to walk prospects up your “brand ladder” from total stranger to customer to loyal customer. Plus, you’ll learn the Five Traits of a Sales Superstar – a great guide for hiring, training, and your own sales skills development. If you want more customers, and more business from the ones you already have, you’ve got to plan your day around this program.

Larry Mersereau

The R Factor: Maximize the One Thing You Control

A breakthrough resource that has resonated with audiences worldwide! Unlike many other presentations, The R Factor immediately equips you with tools and skills to produce better results at work and at home. Using the simple but powerful framework of E+R=O (Event + Response = Outcome), The R Factor teaches you how to “Manage the R.” Life is a constant flow of events, but success is not determined by the events you experience. Success is determined by how you choose to “Manage the R.” E+R=O is how life works. Our job is to get good at it.

Brian Kight

Top 9 Reasons Family Businesses Fail

This session will discuss the top nine reasons for closely-held business failure, among them are lack of a common vision, poor self and time management, poor next generation leadership development and training, and an unwillingness or inability to address problem issues due to fear of conflict.

Wayne Rivers

Coaching Employees to Excellence

Known for her unique and visionary approach to everyday human resource challenges, Jean Seawright will share with you useful and practical tips for coaching difficult employees. There’s no doubt about it, the workplace is the stage for acting out much of life’s drama! And, in today’s unique labor force, conflicts can dominate the workplace. Using the insights, inspirations, and proven principles she has applied to her successful consulting ventures, Jean will offer clear, passionate guidelines for effectively coaching employees, documenting performance issues, and bringing about changes in behavior. Don’t miss it!

Jean Seawright

How to Think Like a Futurist

Because we’re going to spend the rest of our lives there, it’s important to have a better sense of how to think about the future. Is it all about change? Is there room for tradition and standing upon hard-won truths and principles? Most people understand that choices have implications, but a futurist knows how to think about the implications of the implications … not to specifically predict the future, but to have a better answer to the question of where do we go from here? This session is led by one of the few professionally-trained futurists, and is fun, thought-provoking, and practical. Bring your questions and your imaginations, and together we’ll look for the answers.

David Zach

11 a.m. – 12 p.m. Stand Out!
Why should I buy from you? I’ve talked to three other places, and they all say they can do or deliver the same thing… maybe for a lower price. So what makes you so special? Whether you sell commercial or residential services, nursery products, supplies, or equipment, you have to clearly differentiate yourself from the other available options. You will learn how to walk prospects up your “brand ladder” from total stranger to customer to loyal customer. Plus, you’ll learn the Five Traits of a Sales Superstar – a great guide for hiring, training, and your own sales skills development. If you want more customers, and more business from the ones you already have, you’ve got to plan your day around this program.

Larry Mersereau

The R Factor: Maximize the One Thing You Control

A breakthrough resource that has resonated with audiences worldwide! Unlike many other presentations, The R Factor immediately equips you with tools and skills to produce better results at work and at home. Using the simple but powerful framework of E+R=O (Event + Response = Outcome), The R Factor teaches you how to “Manage the R.” Life is a constant flow of events, but success is not determined by the events you experience. Success is determined by how you choose to “Manage the R.” E+R=O is how life works. Our job is to get good at it.

Brian Kight

Top 9 Reasons Family Businesses Fail

This session will discuss the top nine reasons for closely-held business failure, among them are lack of a common vision, poor self and time management, poor next generation leadership development and training, and an unwillingness or inability to address problem issues due to fear of conflict.

Wayne Rivers

Coaching Employees to Excellence

Known for her unique and visionary approach to everyday human resource challenges, Jean Seawright will share with you useful and practical tips for coaching difficult employees. There’s no doubt about it, the workplace is the stage for acting out much of life’s drama! And, in today’s unique labor force, conflicts can dominate the workplace. Using the insights, inspirations, and proven principles she has applied to her successful consulting ventures, Jean will offer clear, passionate guidelines for effectively coaching employees, documenting performance issues, and bringing about changes in behavior. Don’t miss it!

Jean Seawright

How to Think Like a Futurist

Because we’re going to spend the rest of our lives there, it’s important to have a better sense of how to think about the future. Is it all about change? Is there room for tradition and standing upon hard-won truths and principles? Most people understand that choices have implications, but a futurist knows how to think about the implications of the implications … not to specifically predict the future, but to have a better answer to the question of where do we go from here? This session is led by one of the few professionally-trained futurists, and is fun, thought-provoking, and practical. Bring your questions and your imaginations, and together we’ll look for the answers.

David Zach

12:15 – 1:30 p.m. Lunch & Learn
Join your peers for this group lunch and hear from Dr. Marco Palma with an update on the economy and how it will affect the horticulture industry.

Marco Palma, PhD

2 – 3:30 p.m. Beyond the Classroom & Hort Huddles
The world beyond the classroom is an essential part of learning and inspiration. Step out of the classroom and into a casual spot to gain insights about hot topics affecting the industry. You can also network in Hort Huddles where participants are grouped by industry type. Use our Problem-Solver Boards to solicit a solution to your problem and help others solve their challenges.

5 – 6 p.m. BALANCE Life & Business Hub
Join your peers in this hub if you are trying to balance all the good things in your life so you can celebrate the reward of a successful business and career, experience the joy of friends and family, and the grand adventures of life. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Ann Bates

BUILD My Bottom Line Hub

Join your peers in this hub if you feel being good is no reason not to be great. Your success will come from making the right tweaks: more effective marketing, getting rid of unprofitable products, increasing margins, and developing your staff. In today’s hub you will meet peers with similar goals as you talk about what you want from the conference and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Deborah Hamlin, CAE

ESTABLISH My Legacy Hub

Join your peers in this hub if you are ready for the next big transition in your career. Whether you are keeping your business in the family, or selling it so you can enjoy more time with them, a strong plan for the future guarantees a legacy of success. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Ben Bolusky

GROW My Job into a Career Hub

Join your peers in this hub if you feel the green industry is the right place for you to grow and flourish. Whether you are ready to move into management or open your own business, this is the time, your time, to take the next step in your career. You’re ready today to be one of tomorrow’s industry leaders. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Cheryl Goar, CAE

REINVENT My Business Hub

Join your peers in this hub if you want to reinvent your business model with the products and services, margins and marketing, and customers and staff that will deliver today’s – and tomorrow’s – top and bottom line successes. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Danny Summers

Thursday, February 5, 2015
9 – 10 a.m. Likes Don’t Pay the Rent
Every day, millions of people log on to the Internet. Do you think they’re looking for you? No! They’re looking for information, ideas, content that will help them fulfill a desire or solve a problem. If you’re the source they find in their search, you’ll probably get the first shot at their business. This session goes beyond collecting “likes” and “followers.” You’ll walk step by step through the planning process for an effective online and social media content-based marketing campaign. You’ll set goals, identify your target customers, and learn where, when, even what to post for maximum response. You’ll leave ready to take the first concrete steps and get your program up and running fast.

Larry Mersereau

Lead Now!

Performance cannot be declared. It must be led. The challenge is to break through personal barriers and become a great leader, not just someone in a leadership role. Lead Now focuses on the fundamental disciplines that leaders must get right: Build Trust (through character, competence, and connection) & Achieve Results (through clarity, accountability, and support). The performance of an organization will be no better than the effectiveness of its leaders.

Brian Kight

Eight Building Blocks for Creating a Sustainable Closely-Held Company

This session will introduce the eight building blocks for creating a sustainable closely-held company including tips on developing a common vision, how to get a handle on your time, more effectively managing your people, and the “magic bullet” solution which simultaneously increases business sustainability and improves business harmony.

Wayne Rivers

Making Sense of HR Madness

Jean Seawright operates one of the most respected HR management consulting firms in the nation and is a highly sought-after speaker, author, expert witness, and consultant. Without a doubt, Jean can make sense out of the HR madness every business faces. o help keep you up-to-speed with the latest HR issues, Jean will provide an overview of critical HR challenges – from bad-mouthing the boss on social media sites (and what you can do about it), to hiring risks and realities, managing Millennials, new rules for employer use of criminal records, medical marijuana in the workplace, and more. You don’t want to miss this important session where you’ll leave with practical ideas, critical tips, and vital knowledge to minimize HR risk and successfully manage your human resources.

Jean Seawright

Fads, Trends, Principles

Play with fads, work with trends, and live by principles. That’s what we should do, but unfortunately mostly we are seduced by fads, ignorant of trends, and in denial of principles. In this session you’ll learn how to tell the difference between them and how to protect and direct one of your most valuable of resources – your attention.

David Zach

10:15 – 11:15 a.m. Likes Don’t Pay the Rent
Every day, millions of people log on to the Internet. Do you think they’re looking for you? No! They’re looking for information, ideas, content that will help them fulfill a desire or solve a problem. If you’re the source they find in their search, you’ll probably get the first shot at their business. This session goes beyond collecting “likes” and “followers.” You’ll walk step by step through the planning process for an effective online and social media content-based marketing campaign. You’ll set goals, identify your target customers, and learn where, when, even what to post for maximum response. You’ll leave ready to take the first concrete steps and get your program up and running fast.

Larry Mersereau

Lead Now!

Performance cannot be declared. It must be led. The challenge is to break through personal barriers and become a great leader, not just someone in a leadership role. Lead Now focuses on the fundamental disciplines that leaders must get right: Build Trust (through character, competence, and connection) & Achieve Results (through clarity, accountability, and support). The performance of an organization will be no better than the effectiveness of its leaders.

Brian Kight

Eight Building Blocks for Creating a Sustainable Closely-Held Company

This session will introduce the eight building blocks for creating a sustainable closely-held company including tips on developing a common vision, how to get a handle on your time, more effectively managing your people, and the “magic bullet” solution which simultaneously increases business sustainability and improves business harmony.

Wayne Rivers

Making Sense of HR Madness

Jean Seawright operates one of the most respected HR management consulting firms in the nation and is a highly sought-after speaker, author, expert witness, and consultant. Without a doubt, Jean can make sense out of the HR madness every business faces. o help keep you up-to-speed with the latest HR issues, Jean will provide an overview of critical HR challenges – from bad-mouthing the boss on social media sites (and what you can do about it), to hiring risks and realities, managing Millennials, new rules for employer use of criminal records, medical marijuana in the workplace, and more. You don’t want to miss this important session where you’ll leave with practical ideas, critical tips, and vital knowledge to minimize HR risk and successfully manage your human resources.

Jean Seawright

Fads, Trends, Principles

Play with fads, work with trends, and live by principles. That’s what we should do, but unfortunately mostly we are seduced by fads, ignorant of trends, and in denial of principles. In this session you’ll learn how to tell the difference between them and how to protect and direct one of your most valuable of resources – your attention.

David Zach

11:30 a.m. – 12:45 p.m. BALANCE Life & Business Hub
Join your peers in this hub if you are trying to balance all the good things in your life so you can celebrate the reward of a successful business and career, experience the joy of friends and family, and the grand adventures of life. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Ann Bates

BUILD My Bottom Line Hub

Join your peers in this hub if you feel being good is no reason not to be great. Your success will come from making the right tweaks: more effective marketing, getting rid of unprofitable products, increasing margins, and developing your staff. In today’s hub you will meet peers with similar goals as you talk about what you want from the conference and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Deborah Hamlin, CAE

ESTABLISH My Legacy Hub

Join your peers in this hub if you are ready for the next big transition in your career. Whether you are keeping your business in the family, or selling it so you can enjoy more time with them, a strong plan for the future guarantees a legacy of success. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Ben Bolusky

GROW My Job into a Career Hub

Join your peers in this hub if you feel the green industry is the right place for you to grow and flourish. Whether you are ready to move into management or open your own business, this is the time, your time, to take the next step in your career. You’re ready today to be one of tomorrow’s industry leaders. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Cheryl Goar, CAE

REINVENT My Business Hub

Join your peers in this hub if you want to reinvent your business model with the products and services, margins and marketing, and customers and staff that will deliver today’s – and tomorrow’s – top and bottom line successes. In today’s hub you will meet peers with similar goals as you, talk about what you want from the conference, and discuss how you might implement what you learned from the opening keynote presentation into your business.

HUB Facilitator: Danny Summers

1 – 2 p.m. Next Level Send-Off Challenge
You did the work. You listened, shared, debated, learned, queried, mulled, and planned. Now it’s time to implement. Take all the nuggets of wisdom you gleaned during Next Level and put them to work for you. Get out the map, plot your journey, and launch.